Tuesday, January 21, 2020

PowerPoint for General Interest Presentations: Images, Not Words

Last week, I saw a presentation on vegetable gardening given at a local Kiwanis club meeting. The presenter's interest in growing vegetables was inspired by gardens seen during mission trips abroad as well as the health benefits of eating more vegetables. He showed his raised bed system with automated watering and other nice features. It was an inspirational presentation. I left wanting plant some veggies!

During PowerPoint presentations I often have two tracks of thought. One track is about the presentation content. The other track is a process thought: What is working (or not working) about this presentation?

This presentation clearly worked well in part because the presenter was intelligent, well-informed, and very passionate about the subject. Another important aspect though was the PowerPoint presentation. The presentation had very few words. The PowerPoint content was mostly a picture slide show of gardens, with healthy vegetable plants and happy gardeners. The images supported the presentation content and helped to illustrate key points. The slides promoted audience engagement largely because of the heavy use of educational images rather than text or bullet points.

The take-home PowerPoint thought is that images (not text) are the most engaging for a non-technical, non-academic kind of presentation.

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